INVENTING 101 ...
The Online Inventor Archives

"THE ONLINE INVENTOR" is a free newsletter for inventors. It contains articles on topics such as inventing, patents, prototypes, licensing, marketing, etc. 

ATTENTION WEBMASTERS & INVENTOR GROUPS: You may re-print any of these articles on your web site or newsletter for free, as long as you credit MarketLaunchers.com as the source and link back to our site. You don't even need to contact Paul to ask for his permission. Thank you.


 

 

August 2012:

 

Article # 1:      �The First 10 Commandments of Inventing� by Paul Niemann of MarketLaunchers.com

 

July 2012:

Article # 1:      How�s Your Presentation Looking? by Paul Niemann of MarketLaunchers.com

June 2012:

Article # 1:       �Independent inventors, not corporations, are responsible for most of the country�s revolutionary inventions� by Paul Niemann of MarketLaunchers.com 

Article # 2:       Here�s why Manufacturing and Selling your Product Increases Your Chance� by Paul Niemann of MarketLaunchers.com

 

Article # 3:       Is DRTV Right for YOUR Product? by Paul Niemann of MarketLaunchers.com

 

May 2012:

Article # 1:       �Well-known visionary helped create two major highway systems� by Paul Niemann of MarketLaunchers.com

Article # 2:       �Companies want to invest in proven products, while avoiding risk as much as possible� by Paul Niemann of MarketLaunchers.com  

   

April 2012:

Article # 1:       �What You Can Gain from Working a Trade Show� by Paul Niemann of MarketLaunchers.com

Article # 2:       Interview with Cary Harwin of FundaGeek.comBy Paul Niemann of MarketLaunchers.com

 

March 2012:

Article # 1:       �4 Phrases That an Inventor Should Not Say� by Paul Niemann of MarketLaunchers.com

Article # 2:       Interview with Mark Reyland of the United Inventors Association

February 2012:

Article # 1:    �Attend the right trade show to license your invention� by Paul Niemann

Article # 2:     �A Lesson Learned by Taking the Stairs� by Paul Niemann of MarketLaunchers.com

 

January 2012:

Article # 1:   THE BIG ROCKS OF LIFE� -- Author unknown 

December 2011:

 

Article # 1:    The Inventor�s Initial 10-Step Marketing Planby Jeffrey Dobkin  

 

Article # 2:    �100% Effort = No Regrets by Paul Niemann of MarketLaunchers.com 

 

November 2011:

Article # 1:   �Preparing and Using the Sell-Sheet, Part II,� a private paper exclusively for Inventor-mentor clients: By Jack Lander of www.Inventor-mentor.com

Article # 2:    10 Questions for InventorsBy Jeffrey Dobkin

October 2011:

Article # 1:   �Preparing and Using the Sell-Sheet, Part I,� a private paper exclusively for Inventor-mentor clients: By Jack Lander of www.Inventor-mentor.com

September 2011:

Article # 1:   

August 2011:

 

Article # 1:    �Trade Shows, Trade Associations & Trade Pubs� by Paul Niemann of www.MarketLaunchers.com  

Article # 2:    �Born in the USA: A Salute to 4 Founding Fathers, 4 Inventors� by Paul Niemann of www.MarketLaunchers.com

 

June 2011:

 

Article # 1:    The Top 10 Reasons Inventors Succeed,� By Paul Niemann of www.MarketLaunchers.com

 

Article # 2:    The Top 10 Reasons Inventors Fail � and the solutions� By Paul Niemann of www.MarketLaunchers.com  

 

Article # 3:    �Find out which four inventors signed the Declaration of Independence� By Paul Niemann of MarketLaunchers.com

 

April 2011:

Article # 1:    �Tesla vs. Edison: Which one was more successful?� By Paul Niemann of www.MarketLaunchers.com

Article # 2:    �Getting the Most From Trade Shows� by Ron Docie of Docie Marketing

Article # 3:    �How to Find the Best Partner� by Sarah Shaw of Entreprenette

March 2011:

 

Article # 1:    �Evaluating Invention Submitters and Marketing Agents� by Jack Lander of www.Inventor-mentor.com

 

Article # 2:    �All about stereolithography and plastic injection molding� by Jack Lander of www.Inventor-mentor.com

 

Article # 3:    �E-mail, phone call, or meet face-to-face meeting: Which works best when contacting prospective licensees?� by Paul Niemann of www.MarketLaunchers.com

 

February 2011:

 

Article # 1:    �Getting through to the decision maker when you decide to license on your own� by Jack Lander of www.Inventor-mentor.com

Article # 2:    �Was motivation the main reason the Jets beat the Patriots in the AFC championship game? by Paul Niemann of MarketLaunchers.com

January 2011:

 

Article # 1:    �The Story of how MarketLaunchers was Founded Back in 1998� by Paul Niemann of MarketLaunchers.com 

 

December 2010:

 

Article # 1:    �Top 20 Marketing Tips for Social Media� by Katie Cowan of Creative Boom

 

November 2010:

 

Article # 1:    �Are you Making Any Progress?� by Paul Niemann of MarketLaunchers.com 

 

September 2010:

Article # 1:    �How to Get Your Molds Paid for � by Your Customers� by Paul Niemann of MarketLaunchers.com

Article # 2:    �The Ugly Truth about Innovative New Products� by Perry Marshall

Article # 3:    �Marketing Your New Invention: The Chicken or the Egg?� by Harvey Reese of Money4Ideas.com

August 2010:

Article # 1:    �Contact Info for 3 Home Shopping Channels� by Paul Niemann of MarketLaunchers.com  

June 2010:

Article # 1:    �Interview with Inventor-Turned-Licensing Agent Harvey Reese�

April 2010:

Article # 1:    �Licensing to very large corporations by Jack Lander of Inventor-Mentor.com

Article # 2:    �Selling Big: Finding the Right Marketing Partners by Don Debelak of One Stop Invention Shop

March 2010:

 

Article # 1:    �Fail fast, fail cheap� by Paul Niemann of MarketLaunchers.com

 

Article # 2:    �There are 3 things that every industry has� by Paul Niemann of MarketLaunchers.com 

 

February 2010:

 

Article # 1:    �Have doubts about your invention? Then you�re in good company� by Paul Niemann of MarketLaunchers.com    

 

 

November 2009: 

 

Article # 1:    �What do Sarah Palin and Barack Obama have in common?� by Paul Niemann of MarketLaunchers.com   

 

October 2009:

Article # 1:    �Appeal to the human element of the �companies� that you pitch your inventions to� by Paul Niemann of MarketLaunchers.com  

July 2009:

Article # 1:    �Do you need a patent?� by Trevor Lambert, President, Lambert & Lambert
Excerpted from Invent Secrets

Article # 2:    �Selling On Commission,� by Don Debelak  

Article # 3:    �Kids invent the darndest things,� by Paul Niemann of MarketLaunchers.com   

May 2009:

Article # 1:    �The Product Life Cycle, or PLC, explained� by Paul Niemann of MarketLaunchers.com

April 2009:

Article # 1:    �There are only two things that businesses need� by Paul Niemann of MarketLaunchers.com

March 2009:

 

Article # 1:    Calculating the royalty rate,� by Trevor Lambert of Invent Secrets

Article # 2:    �The difference that makes the difference,� by Trevor Lambert of Invent Secrets

 

 

September 2008:

 

�The REAL cost of commercializing new products -- for the manufacturer,� by Paul Niemann of MarketLaunchers.com  

 

August 2008:

�Why were Xerox, Monopoly and Pepsi initially considered failures?� by Paul Niemann of MarketLaunchers.com  

July 2008:

�Learn the 4 P�s for your inventions,� by Paul Niemann of MarketLaunchers.com

June 2008:

�What can you learn from Sex and the City?� by Paul Niemann of MarketLaunchers.com  

May 2008:

�Why It�s so Hard to Launch New Inventions,� by Paul Niemann of MarketLaunchers.com  

April 2008:

Article # 1:    �There are really only 2 things that companies want to buy,� by Paul Niemann of MarketLaunchers.com

Article # 2:    �Publicity can be the best way to promote your invention,� by Paul Niemann of MarketLaunchers.com  

March 2008:

What to say when you call a potential licensee on the phone� by Paul Niemann of MarketLaunchers.com

February 2008:

Article # 1:      �All it takes is one if you hit their hot button� by Paul Niemann of MarketLaunchers.com

Article # 2:      �Getting past the voicemail barrier� by Paul Niemann of MarketLaunchers.com

January 2008:

Article # 1:      �How to benefit by offering to be a speaker at your industry�s trade show� By Paul Niemann of MarketLaunchers.com  

Article # 2:      �3,900 Saturdays (The Marble Story)�

December 2007:

Article # 1:       �Put your Product on the Market by Going thru the Back Door� by Paul Niemann of MarketLaunchers.com  

Article # 2:       �Giving Your Invention a Head Start� by Paul Niemann of MarketLaunchers.com  

November 2007:

Article # 1:       �Overcome Procrastination� by Paul Niemann of MarketLaunchers.com  

October 2007:

Article # 1:       �Interview with Successful Inventor Glen Grutze� By Paul Niemann of MarketLaunchers.com

June 2007:

Article # 1:       �The Auction Approach � How It Can Benefit You� by Paul Niemann of MarketLaunchers.com

April 2007:

Article # 1:    �Two Sources of Help for Inventors to Consider� by Paul Niemann of MarketLaunchers.com  

Article # 2:    �Back That Sucker Up!� by Paul Niemann of MarketLaunchers.com

March 2007:

Article # 1:       �Finding Additional Markets for Your Inventions,� by Paul Niemann of MarketLaunchers.com 

Article # 2:       �There�s Gold in Them There Hills � If You Know Where to Look� by Paul Niemann of MarketLaunchers.com   

February 2007:

Article # 1:       �Can the Super Bowl Ads Benefit Inventors?� by Paul Niemann of MarketLaunchers.com  

Article # 2:       �Amateurs Built the Ark,� submitted by my friend Barbara Carter

January 2007:

Article # 1:       �Successful Inventor Frank West Launches his Target Base �  Product� by Paul Niemann of MarketLaunchers.com

Article # 2:       �Top 10 Mistakes Inventors Make� by Larry Udell

Article # 3:       �Attend the right trade show to license your invention� by Paul Niemann 

Article # 4:       �50% of Something is Better than 100% of Nothing� by Paul Niemann of MarketLaunchers.com 

July 2006:

Article # 1:      �Find help launching your invention at your local college� by Paul Niemann of MarketLaunchers.com

June2006:

Article # 1:       �Two ways to benefit from trade shows� by Paul Niemann of MarketLaunchers.com

Article # 2:       �How to Overcome One of the Two Biggest Mistakes that Inventors Make� by Paul Niemann of MarketLaunchers.com

May 2006:

Article # 1:      �TOP TEN INGREDIENTS for SUCCESSFUL INVENTING� by Lawrence J. Udell

Article # 2:       �If I had a nickel for every time an inventor said that!� by Paul Niemann of MarketLaunchers.com

April 2006:

Article # 1:       �Description of a Successful Inventor,� by Larry Udell

February 2006:

Article # 1:       �Narrow Your Focus � and Increase Your Odds of Success,� by Paul Niemann of MarketLaunchers.com  

Article # 2:       �11 Reasons to become an inventor�

November 2005:

Article # 1:       �The # 1 Biggest Mistake that Inventors Make � And How to Correct It,� by Paul Niemann of MarketLaunchers.com

Article # 2:       �The Perfect 3-Step Approach for Contacting Potential Licensees,� by Paul Niemann of MarketLaunchers.com

Article # 3:       �Real-life Inventor Bloopers,� submitted by your peers. 

October 2005:

Article # 1:       RESEARCH:  Part 1 � �How Do You Know if Your Invention Will Sell,� by Paul Niemann of MarketLaunchers.com  

Article # 2:      "The Case of the Missing Monkey," by Paul Niemann of InventionMysteries.com

Article # 3:       RESEARCH:  Part 2 � �Know What Questions to Ask,� by Paul Niemann of MarketLaunchers.com

June 2005:

Article # 1:       �Psssst! What manufacturers are REALLY looking for!� by Mike Coulton of Benjamin Obdyke, Inc., reprinted from the JAN/FEB/MARCH 2005 issue of Inventors� Digest with permission.

Article # 2:       �The benefit of attending your industry�s trade show,� by Paul Niemann of MarketLaunchers.com  

Article # 3:       �Who invents better products -- individual inventors or corporations?� by Paul Niemann of InventionMysteries.com  

November 2004:

Article # 1:        It's Essential That You Only Market Products That People Want," by Willie Crawford  

Article # 2:       �Guesstimate of Invention Value,� by Mike Marks, author of the book, First Steps 

 

Article # 3:        "Which Presidents are Better Inventors: Republicans or Democrats?" by Paul Niemann of InventionMysteries.com

July 2004:

Article # 1:    "Marketing a book is similar to marketing an invention," by author Paul Niemann of MarketLaunchers.com

Article # 2:    "Get an inventor mentor," by Paul Niemann of MarketLaunchers.com

Article # 3:    "Watch Your Phraseology!" by Dennis Dohogne, P.E.," (reprinted from Inventors' Digest)

January 2004:

Article # 1:    "A Patent is No Magic Bullet," by Dennis Dohogne and Paul Niemann of MarketLaunchers.com (reprinted from our most recent article in Inventors� Digest; reprinted with permission)

Article # 2:    "Are You a CRACKPOT Inventor?" by patent attorney Robert Platt Bell

Article # 3:    "There are 3 Benefits that Your Industry Offers You," by author Paul Niemann of MarketLaunchers.com  

December 2003:

Article # 1:    "6 Do�s & Don�ts When Submitting Your Invention for a Product Hunt," by Paul Niemann of MarketLaunchers.com

Article # 2:    "Know When to Fold �Em," by Paul Niemann of MarketLaunchers.com

Article # 3:    "Marketing Your Invention from Top-Down or Bottom-Up � Which Way is Best for You?" by Paul Niemann of MarketLaunchers.com

November 2003:

Article # 1:    "Industry Authorities Announce TOP 10 Hot New Consumer Product Inventions"

Article # 2:    "Are You Ready for the Star Search for Inventors?" by Paul Niemann of MarketLaunchers.com (reprinted from my most recent article in Inventors� Digest; reprinted with permission)

Article # 3:    "The Increasing Power of Publicity � and how it can benefit your business," by Todd Brabender of Spread The News Public Relations, Inc.

October 2003:

Article # 1:    "The Benefits of Catalog Sales For Your Business," by Jim Tilberry of Tilberry Direct Marketing

Article # 2:    "The Increasing Power of Publicity -- and How It Can Benefit Your Business," by Todd Brabender of Spread The News Public Relations, Inc.

Article # 3:    "2 Simple Questions," by Paul Niemann of MarketLaunchers.com (reprinted from my most recent article in Inventors� Digest; reprinted with permission)

April 2003:

Article # 1:    "Provisional Patent Applications," by Michael Neustel, excerpted from "The Inventors Pocket Guide"

Article # 2:    "New Product? Give It Nine Lives" by Marcia Yudkin

Article # 3:    "Top 20 Corporations Receiving U.S. Patents in 2001"

March 2003:

Article # 1:    "The Consumer Product Pipeline," by Ron Docie, excerpted from "The Inventor�s Bible"

Article # 2:    "Location, Location, Location � NOT! Actually it is Marketing, Marketing, Marketing," by Randy Moyse, excerpted from "The Inventors Pocket Guide"

Article # 3:    "Why 98 % of All Inventions Fail to Produce a Patent," by Paul Niemann of MarketLaunchers.com

February 2003:

Article # 1:    "Tricks of the Trade," by Ron Docie, excerpted from "The Inventor�s Bible"

Article # 2:    "Revamping, Redesigning, Recycling, or Otherwise Making an Existing Product Better," by Randy Moyse, excerpted from "The Inventors Pocket Guide"

Article # 3:    "The 7 Major Types of Media," by Paul Niemann of MarketLaunchers.com, as first printed in Inventors� Digest

January 2003:

Article # 1:    "A Success Essential -- Join A Mastermind Group," by Willie Crawford

Article # 2:    "How To Name Your Company or Product in 5 Easy Steps," By Lauren Teton

Article # 3:    "Seven Reasons Why a Manufacturer Should Consider Licensing YOUR Invention," by Paul Niemann of MarketLaunchers.com for the March / April issue of Inventors� Digest

December 2002:

Article # 1:    "Everything You Wanted to Know About Money-Making Niches -- But Were Afraid to Ask!" by Roy J. Primm

Article # 2:    "5 Key Marketing Questions," by Bob Leduc

Article # 3:    "Tax Tips for Home-Based Business Owners," by Vishal P. Rao

November 2002:

Article # 1:    "Approach Things from a Different Angle, by Paul Niemann of MarketLaunchers.com

Article # 2:    "The Marketing Mix," by Paul Niemann of www.MarketLaunchers.com for the January / February issue of Inventors� Digest

Article # 3:    "The Creative Mix," by Paul Niemann of www.MarketLaunchers.com for the January / February issue of Inventors� Digest

October 2002:

Article # 1:    "Stronger, Clearer Testimonial Letters Sell Better," by Marcia Yudkin

Article # 2:    "ADVANTAGE: Inventors," by Paul Niemann of MarketLaunchers.com

Article # 3:    "The Creative Pyramid: A Short Guide for Writing Your Own Ads," by Paul Niemann of MarketLaunchers.com

September 2002:

Article # 1:    "Trade Shows," by Jim White, author of "Will It Sell?"

Article # 2:    "Infomercials," by Paul Niemann of www.MarketLaunchers.com for the November / December issue of Inventors� Digest

August 2002:

Article # 1:    "Primary Research," by Jim White, author of "Will It Sell?"

Article # 2:    "Important Tips on Pitching Your Product to a Company by Long-Distance," by Paul Niemann of MarketLaunchers.com, reprinted from the September / October issue of Inventors� Digest

July 2002:

Article 1:    "Do YOU have the characteristics to be a successful entrepreneur?" by David Batchelor

Article 2:    "Liability," by Jim White, author of "Will It Sell?"

June 2002:

Article 1:    "The Top 10 Reasons Inventors Succeed," written by Paul Niemann of www.MarketLaunchers.com for the May / June issue of Inventors' Digest

Article 2:    "Business Basics 101: Designing an Effective Business Card" by CardScan and "The Business Card Book" by Dr. Lynella Grant

Article 3:    "Resolve Disputes the Easy Way," by Andrew Taylor

May 2002:

Article 1:    "The Benefit of Using Testimonials Effectively," by Paul Niemann of www.MarketLaunchers.com 

Article 2:    "Why Link with Other Web Sites?" by Paul Niemann of www.MarketLaunchers.com

Article 3:    "The Power of a Celebrity Endorsement," by Paul Niemann of www.MarketLaunchers.com  

April 2002:

Article # 1:    "The Top 10 Reasons Inventors Fail," written by Paul Niemann of MarketLaunchers.com for the May / June issue of Inventors' Digest

Article # 2:    "What is the Most Effective Tool in Direct Marketing?" by Jeff Dobkin, author of "How To Market a Product for Under $500" and "Uncommon Marketing Techniques."

Article # 3: "Back that Sucker Up!" by Paul Niemann of MarketLaunchers.com

March 2002:

Article # 1:    "How to Succeed with Your Invention -- A One-Minute Guide," by Mike Marks of InventionCity.com 

Article # 2:    "A Few Recommendations on Making Your Presentations," by Paul Niemann of MarketLaunchers.com (based on the entries submitted in the free web page contest last month)

Article # 3:    "I'd Like to Sell My Patent," by Paul Niemann of MarketLaunchers.com

February 2002:

Article #1:    "Will Your Product Ever Get Off the Ground?" by Jim Tilberry of CatalogRep.com

Article #2:    "Not Patentable? So What!" by Jim White, author of "Will It Sell?"

Article #3:    "Web Sites for Inventors," by Paul Niemann of MarketLaunchers.com 
(reprinted from my most recent Inventors' Digest article)

January 2002:

Article # 1:    "Research Companies in Your Industry," by Paul Niemann (reprinted from the Inventors' Digest article, "Let the Internet Help You Find a Licensee")

Article # 2:    "Use a Web Page to Promote Your Invention," by Paul Niemann (reprinted from the Inventors' Digest article, "Let the Internet Help You Find a Licensee")

Article # 3:    "Make Your Project A Success!" by A.T. Rendon

December 2001:

Article # 1:    "A Picture is Worth a Thousand Words," by Paul Niemann of MarketLaunchers.com, reprinted with permission from Inventors' Digest

Article # 2:    "Copyright Information," by Jim White of "Will It Sell?"

Article # 3:    "One Way to Get Experts to Help You in the Marketing of Your Product -- for Free," 

November 2001: 

Article # 1:    "Mark Twain on Inventing and Inventors," from Alex Ayres' book, "The Wit and Wisdom of Mark Twain" 

Article # 2:    "The Power of Testimonials - When Used Properly," by Paul Niemann

Article # 3:    "12 Do's and Don'ts for Small Business," by Jeff Dobkin, author of "How To Market a Product for Under $500" and "Uncommon Marketing Techniques."

October 2001:

Article # 1:    "Thoughts on TV Marketing," by Mike Marks of InventionCity.com

Article # 2:    "Design References List," by Jim White, author of "Will It Sell?"

Article # 3:    "Three Short, Important Tips On Sending Information to Companies," by Paul Niemann of MarketLaunchers.com 

September 2001:

Article # 1:    "What Is a Profitably Marketable Invention?" by Jim White, author of "Will It Sell?"

Article # 2:    "Benefiting From Fourth Quarter Publicity," by Todd Brabender -- President of "Spread The News Public Relations, Inc."

Article #3:    "A 6-Question Invention Survey That Inventors Can Use," by Mike Marks of InventionCity.com

August 2001:

Article # 1:    "The Five Point Master Plan for Inventors," by Jack Lander of InventorHelp.com

Article # 2:    "Publicity Campaigns: How Many Hours? How Many Months?" by Todd Brabender -- President of Spread The News Public Relations, Inc.

Article #3:    "Use the Internet to Research Your Industry, to Conduct a Preliminary Patent Search, and to License Your Inventions," by Paul Niemann of MarketLaunchers.com

July 2001:

Article # 1:    "Direct Marketing: A New Product Launching Pad," by John TenBrink of CPO Direct [email protected] 

Article # 2:    "The Disclosure Dilemma: An Inventor�s Catch-22," by Mike Marks of InventionCity.com

Article # 3:    "Two Things You Should Know when Conducting Your Market Research," by Paul Niemann of MarketLaunchers.com

June 2001:

Article # 1:    "Finding the Right Company to License Your Patent," by Greg Mills

Article # 2:    "Seven Steps in Determining an Invention's Potential," by Mike Marks of InventionCity

Article # 3:    "I Can't Afford a Publicity / Public Relations Campaign, Can I?" by Todd Brabender of Spread The News PR, Inc.

May 2001:

Article # 1:    "Manufacturing your Idea," by Mike Marks of InventionCity.com

Article # 2:    "FIRST IMPRESSIONS: What Your E-mail Address Says About You," by Paul Niemann of MarketLaunchers.com

Article # 3:    "Two Methods of Increasing Your Chances of Licensing Your Invention," by Paul Niemann of MarketLaunchers.com

April 2001:

Article # 1:    "Turning your Media Pitch into a Media Hit: Increase your Coverage by Increasing Your Pitches," by Todd Brabender / President of Spread The Public Relations, Inc.

Article # 2:    "Using Tradeshows to Meet Your Market," by Mark Davis, Inventor of the Eggsercizer

Article # 3:    "You Can�t Steal Second Base with One Foot Still on First Base," by Paul Niemann of MarketLaunchers.com

March 2001:

Article # 1:    "INVENTOR PROFILE: John Wood of GrasslandBeef.com," by Paul Niemann

Article # 2:    "Implementing A Successful PR Campaign: P.R. Does Not Stand For Press Release!" by Todd Brabender of Spread The News Public Relations, Inc.

Article # 3:    "Some of Your Best Ideas Come from Other People," by Paul Niemann of MarketLaunchers.com

February 2001:

Article # 1:    "INVENTOR PROFILE: April Deckert," by Paul Niemann

Article # 2:    "Providing Good Service is More Important than Having a Good Product," by Paul Niemann of MarketLaunchers.com

Article # 3:    "Life After Rejection," by Ron Docie of Docie Marketing 

January 2001:

Article # 1:    "Sources for Inventors," by Paul Niemann of MarketLaunchers.com

Article # 2:    "I Finally Caved in and Ordered One � and how you can get your prospective customers to buy, too," by Paul Niemann

Article # 3:    "Using Radio Prep Services to Promote Your Product," by Paul Niemann

December 2000:

Article # 1:    "Inventor Profile: BARRY STUECKER -- Inventor of the BUZZ BULB," by Paul Niemann

Article # 2:    "Generating Publicity in Year 2001," by Todd F. Brabender, President of Spread The News PR

Article # 3:    "Your Market Evaluation," by Bob Stonecypher, Author of "THE IDEA"

November 2000:

Article # 1:    "INVENTOR PROFILE: Bill & Jeanette Marble, Inventors of the Adjustable Deck Shelf," by Paul Niemann

Article # 2:    "4th Quarter Publicity = 1st Quarter Prosperity," by Todd F. Brabender, President of Spread The News PR

Article # 3:    "Your Web Site's Grand Opening," by Diane Leonte

October 2000:

Article #1:    "Article # 1:    "INVENTOR PROFILE: Curtis Batts, Inventor of the Tilt-A-Roll," by Paul Niemann

Article # 2:    "Using the Internet to Market Your Invention," by Paul Niemann of MarketLaunchers.com

Article # 3:    "Licensing: Negotiation," by Mark Davis, inventor of the Eggsersizer �.

September 2000:

Article #1:    "The 7 Advantages of Selling Your Invention in Mail Order Catalogs," by Jim Tilberry of Tilberry Direct Marketing

Article #2:    "The Advantages of Doing the Marketing Yourself," by Paul Niemann

Article #3:    "How to Receive Royalties," by Ron Docie

August 2000:

Article #1:    "An Introduction to the Wal-Mart Innovation Network (WIN)."

Article #2:    "Prototypes vs. Pilot Runs, and Prototyping Principles," by Jack Lander

Article #3:    "Submitting to Companies," by Ron Docie

July 2000:

Article #1:    "How to Evaluate the Market Potential of Your Invention," by Jack Lander

Article #2:    "Publicity vs. Advertising -- What's The Difference?" by Todd F. Brabender

Article #3:    "So Now You Have A Better Mousetrap," by Pam Doty

June 2000:

Article #1:    "Priming Yourself for Publicity," by Todd F. Brabender of "Spread The News PR, Inc."

Article #2:    "AmericanInventor.com Launches New ISP for Inventors," by Ken Robbins

Article #3:    "How to Save $1000 or More in Filing Your Patent Application," by Jack Lander

May 2000:

Article #1:    "Getting the Most From Trade Shows" and "Interviewing at Trade Shows," by Ron Docie, excerpted from his book, "Royalties in Your Future."

Article #2:    "The Value of a Logo," by Jeffrey Dobkin

Article #3:    "The Importance of Good Follow-Up," by Paul Niemann

April 2000:

Article #1:    "Eight e-Business Essentials," by Mike Banks Valentine

Article #2:    "Prototype, Patent, or Market: Which is First?" by Ron Docie, excerpted from his book, "Royalties in Your Future."

Article #3:    "10 Steps in Building Your Own Web Site," by Paul Niemann of Market Launchers

March 2000:

Article #1:    "Interview with Inventor Sam Montross," inventor of the Twin Doubler.

Article #2:    "Tips on Marketing your Non-Patented Inventions," an interview with Inventor Gary Kellmann.

Article #3:    "Inventor News:  Two News Releases for Inventors."

February 2000:

Article #1:    "Lessons Learned from Working as a Product Scout -- The View from the Other Side of the Inventing / Marketing Process," by Paul Niemann; President of Market Launchers

Article #2:    "The Inventrepreneur's Kit" -- an excellent source of information for inventors and entrepreneurs, compiled by Kevin Meehan.

Article #3:    "Three Tips on Licensing your Invention," by Paul Niemann

Bonus Article:    "The Ten Commandments of Managing Stress," by Stacy Brice

January 2000:

Article #1:    "Two Qualities That I Look for in a New Product" – A Short Interview with Mike Marks of Invention City.

Article #2:    "Seven Essential Characteristics of Highly Successful Inventions," by Jack Lander.

Article #3:    "Suggested Books for Innovation"

December 1999:

Article #1:    "The 6-Point Master Plan for Converting Your Ideas into Profit," by Jack Lander

Article #2:    "Make a Plan for 2000," by Paul Niemann

Article #3:    "Prototyping Stories," by Ken Tarlow

November 1999:

Article #1:    Company Spotlight:  "Grove Products"

Article #2:    "The Importance of New Products to a Company's Long-Term Success," by Paul Niemann

Article #3:    Article #3: "The Neustel - Zimmer approach to Successful Inventing," by Michael Neustel and Ed Zimmer.

October 1999:

Article # 1:    "Four Ways You Can Save Hundreds (or even thousands) of Dollars when Patenting your Invention," by Jack Lander

Article #2:    "Three Direct Response TV Companies Looking for New Products for Independent Inventors," by Paul Niemann

Article #3:    "Marketing Reference Tools," by Jeff Dobkin

September, 1999:

Article #1:    "Strategic Partnering," by Harold A. Meyer, III

Article #2:    "Overcoming the "Inventor Paradox," by Dr. Doug Brown of Professional Market Systems, Inc.

Article #3:    "10 Hot Trends to Look at for Coming up with a New Product Idea," by Ken Tarlow of America Invents

August 1999:

Article #1:    "Some Basic Facts about the Direct Response TV Industry"

Article #2:    "A Guide for Composing an Effective Letter to a Prospective Licensee," by Mark Davis. (Mark is the inventor of the Eggsersizer and a partner in Invention City.)

Article #3:    "Research / Put on Your Sherlock Hat," by Ken Tarlow of America Invents 

July 1999:

Article #1.    "Legislative Update," from Joanne Hayes-Rines, Editor of Inventors’ Digest

Article #2.    "Hair Apparent: An Inventor Success Story" by Don Debelak of Entrepreneur Magazine

Article #3.    "Synergy:" The Story of a Company called "Invent Resources"

June 1999:

Article #1.    "Thirty Product Categories and Comments on Each"

Article #2.    "Advantages and Disadvantages of a Provisional Patent Application"

Article #3.    "Patentability Does Not Equal Marketability"

May 1999: 

Article #1.    "Licensing To Large Companies"

Article #2.    "The Silver Platter Approach" and "Common Ways and Places to Find New Product Ideas" 

Article #3.    "Licensing vs. Self Production"

April 1999:

Stories:  Actual stories from inventors on what has worked well for them, what they've done that hasn't worked well for them, and stories on what they've heard from other inventors that have or have not worked well for them.

March 1999:

Article #1.    "The 3 Most Common Mistakes I See Inventors Make"

Article #2.    "Getting Your Toy or Game Idea to Market -- Licensing & Agents"

Article #3.    "PCT Issues"

February 1999:

Article #1.    "20 Tips for a Happier Life"

Article #2.    "Don't Quit"

Article #3.    "TIME Clock"

January 1999:

Article #1.    "The 15-Page Direct Marketing Action Plan"

Article #2.    "Seldom-mentioned Ways to Increase Your Chances of Licensing Your Product"

Article #3.    "Increase Your New Product Development Success While Decreasing Your Costs"

December 1998:

Article #1.    "IMPEACHMENT: The Card Game" -- Launching a new product through the use of press releases

Article #2.    "A Poem about Thomas Edison"

Article #3.    "Rocks of Life"

November 1998:

Article #1.    "What Manufacturers Look for in New Products" -- An interview with a manufacturer who licenses products from outside inventors.

Article #2.    "Prototyping for Inventors"

October 1998:

Article #1.    An inventor’s guide to the Internet

September 1998:

Article #1.    "How To Get Your Products Into Retail Stores" -- as told in an interview with one successful inventor.

Article #2.    "The First 10 Commandments of Inventing" -- re-printed with permission from Inventors’ Digest.

Article #3.    "Marketing Research"


Go back to MarketLaunchers.com to see more inventions

Click here to list your invention on this site and get your own web page

and one last time ...