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THE ONLINE INVENTOR -- June 2006 Issue

 

(c) 2006 Market Launchers, Inc.

 

http://www.marketlaunchers.com

 

Editor:  Paul Niemann

 

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Dear Inventor –

 

On with this month’s articles …

Article # 1:       “Two ways to benefit from trade shows” by Paul Niemann of MarketLaunchers.com

Article # 2:       “How to Overcome One of the Two Biggest Mistakes that Inventors Make” by Paul Niemann of MarketLaunchers.com

Best Regards,

 

Paul Niemann

http://www.MarketLaunchers.com

800-337-5758

217-224-8194

 

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“Two ways to benefit from trade shows”

Paul Niemann of MarketLaunchers.com

 

I have attended a number of trade shows over the past four years, and have benefited every time I went. First, let’s clear up a common misconception about trade shows. Many people think that you have to rent booth space in order to participate.

 

Nothing can be further from the truth. In fact, sometimes it’s better to NOT rent booth space, especially if you go to the trade show alone. Here’s why:

 

If you rent booth space, it means that you’re tied to your booth most of the time. If you’re alone and you leave to explore the other booths, then your both would remain unstaffed and, as a result, unvisited.

 

On the other hand, if you don’t rent booth space, you’re able to wander the exhibit hall to see what others in your industry are offering. Attending at a trade show allows you to check out other vendors, which lets you see what the competition is doing when you visit their booths. You will also find bigger established companies, meaning that you can make some good sales leads and contacts. You will usually find other distributors who are looking for new products to add to their product lines.

 

On the other hand, sometimes it’s better to rent booth space. If you have a product that you’re already making and selling, then a trade show is an ideal place to make sales, as well as line up additional retailers who can buy your product at wholesale and sell it at retail.

 

When I was syndicating my Invention Mysteries newspaper column, I would attend various state press association conventions. I did NOT rent booth space because I figured I could meet more prospects by attending the association meetings with them and mingling in the hallways with them between meetings. Plus I wanted to keep my expenses as low as possible. The attendees go to these meetings with the intention of attending the meetings and meeting old friends, so a booth is not necessary.  

 

As I am now selling sets of my Invention Mysteries books (which are based on my newspaper column), I attend trade shows for home school families, which is one of the markets I sell to. The attendees go to these meetings with the intention of buying books and other materials, so a booth is necessary.

 

Which way is best for you – to rent or not to rent? That’s something which you must decide.

 

If you’re planning on going to a trade show for your invention, feel free to call me or send me an e-mail, and I’ll try to help (at no charge).

 

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MarketLaunchers builds web pages for inventors. It's affordable and I'm easy to work with! Visit www.MarketLaunchers.com to see how YOUR INVENTION would look on the internet. 

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Paul Niemann runs MarketLaunchers.com, building web pages for inventors. Having your own web page allows you to show your invention to companies when you’re unable to present it to them in person. It can serve as your “online brochure.” Plus, it can be seen by companies who search the MarketLaunchers.com Invention Database for new products.

 

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“How to Overcome One of the Two Biggest Mistakes that Inventors Make”

Paul Niemann of MarketLaunchers.com

 

In a previous edition of this newsletter, I revealed the 2 most common mistakes that I see inventors making – which results in the majority of patents NOT producing a profit for the inventor:

 

1.         Inventing a product for which there is no market.

 

2.         Failing to contact companies who are potential licensees for your invention.

 

In this edition, we’ll focus on the second one – as well as a solution that just might work for you.

 

If you’re one of those inventors who is guilty of hoping that some big company is going to come along and contact you about YOUR invention, or if you plan to find an agent or rep that will “take your invention and get it on the market for you,” then the following advice might help: Hire a telemarketer to make your phone calls for you. You can do the necessary research to locate potential licensees for your invention, and if you’re not willing to contact them, then why not hire someone to do it for you? Telemarketers are not that expensive to hire, and it is what they do best.

 

If you’re not making those calls anyway, then what do you have to lose?!?

 

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Paul Niemann runs MarketLaunchers.com, building web pages for inventors. Having your own web page allows you to show your invention to companies when you’re unable to present it to them in person. It can serve as your “online brochure.” Plus, it can be seen by companies who search the MarketLaunchers.com Invention Database for new products.

 

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