*****************************************************************
*****************************************************************
THE
ONLINE INVENTOR �
(c)
2009 Market Launchers, Inc.
http://www.marketlaunchers.com
Editor:
Paul Niemann
*****************************************************************
*****************************************************************
Dear Inventor �
On to this week�s issue.
Enjoy!
Best Regards,
Paul Niemann
Paul Niemann
******************************************************************
CLEVER QUOTE:
�The
difference between ordinary people and the rich is that ... rich people have
more money!� � author unknown
******************************************************************
�What do Sarah Palin and
Barack Obama have in common?�
By Paul Niemann of MarketLaunchers.com
No, this isn�t a political
ad for anybody. And judging by their philosophies, they don�t appear to have
much in common.
The purpose of this analogy
is to point out the reason why people buy � or don�t buy � a product,
whether the �product� is an actual physical product, or an intangible
service, or even a political candidate that you �buy� with your vote.
Why do both Sarah Palin and
Barack Obama have such passionate supporters?
It�s because they offer
people what they want. OK, that might sound a bit too simple, but it�s true.
You know exactly what they stand for, and neither of them tries to be all things
to all people. They each have their own market � conservatives for Ms. Palin
and liberals for Mr. Obama.
And that brings up an
important point �
(continued
after the break)
******************************************************************
ADVERTISEMENT:
�
One-on-One
� Free Cost Evaluation on Producing & Delivering Your Invention
�
Qualified
Account Representative to Handle Your Account
Contact Us Today:
Tel: 310-324-7900 ext 103
******************************************************************
You must DEFINE WHO YOUR
MARKET IS. Who is your invention intended for?
You can define your market
in terms of age (middle-aged men? Or housewives? Or teenagers?) or occupation
(construction workers? Or white-collar workers?) or even geography (people in
the eastern half of the
The important thing is that
you must DEFINE WHO YOUR MARKET IS. For a product like a computer accessory, you
might have a primary market (white-collar workers) and a secondary market
(college students of both genders) and so on.
Rather than inventing what
YOU like or what you�re good at, you should instead figure out what THEY (your
market) want and then produce it for them. You will have much more success when
you sell them what they want to buy rather than invent whatever it is that you
want to invent.
If it wasn�t Palin and
Obama that are giving people what they want in the political world, then someone
else would step up to fill the void.
# # #
Paul
Niemann runs MarketLaunchers.com, building web pages
for inventors. He can be reached at [email protected]
or at (217) 224-8194.
******************************************************************