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THE ONLINE INVENTOR – November 20, 2009 issue  

(c) 2009 Market Launchers, Inc.  

http://www.marketlaunchers.com  

Editor:  Paul Niemann  

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Dear Inventor –  

On to this week’s issue. Enjoy!

Best Regards,
Paul Niemann
Paul Niemann  

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CLEVER QUOTE:   “The difference between ordinary people and the rich is that ... rich people have more money!” – author unknown  

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“What do Sarah Palin and Barack Obama have in common?”
By Paul Niemann of MarketLaunchers.com  

No, this isn’t a political ad for anybody. And judging by their philosophies, they don’t appear to have much in common.  

The purpose of this analogy is to point out the reason why people buy – or don’t buy – a product, whether the “product” is an actual physical product, or an intangible service, or even a political candidate that you “buy” with your vote.  

Why do both Sarah Palin and Barack Obama have such passionate supporters?  

It’s because they offer people what they want. OK, that might sound a bit too simple, but it’s true. You know exactly what they stand for, and neither of them tries to be all things to all people. They each have their own market – conservatives for Ms. Palin and liberals for Mr. Obama.   

And that brings up an important point …  

(continued after the break)  

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You must DEFINE WHO YOUR MARKET IS. Who is your invention intended for?  

You can define your market in terms of age (middle-aged men? Or housewives? Or teenagers?) or occupation (construction workers? Or white-collar workers?) or even geography (people in the eastern half of the U.S. ? Or those living below the Bible belt?)  

The important thing is that you must DEFINE WHO YOUR MARKET IS. For a product like a computer accessory, you might have a primary market (white-collar workers) and a secondary market (college students of both genders) and so on.

One final point to this story:  

Rather than inventing what YOU like or what you’re good at, you should instead figure out what THEY (your market) want and then produce it for them. You will have much more success when you sell them what they want to buy rather than invent whatever it is that you want to invent.  

If it wasn’t Palin and Obama that are giving people what they want in the political world, then someone else would step up to fill the void.  

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Paul Niemann runs MarketLaunchers.com, building web pages for inventors. He can be reached at [email protected] or at (217) 224-8194.  

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