*****************************************************************
*****************************************************************
THE
ONLINE INVENTOR –
(c)
2010 Market Launchers, Inc.
http://www.marketlaunchers.com
Editor:
Paul Niemann
*****************************************************************
*****************************************************************
Dear
Inventor:
There
are 2,100 subscribers to this newsletter, which made its debut in 1998. My goal
is to grow it to 3,000 subscribers by April 30. Please help me by forwarding
this issue onto your inventor friends. Thanks.
Also,
beginning next week, this newsletter becomes a WEEKLY newsletter. You will
receive a new issue every Monday. Now, on
to this issue. Enjoy!
Best
Regards,
Paul
Niemann
Paul Niemann
www.MarketLaunchers.com
(217) 224-8194
******************************************************************
CLEVER
QUOTE …
“The
difference between ordinary people and the rich is that ... rich people have
more money!” – author unknown
******************************************************************
Article
# 1: “Fail
fast, fail cheap”
Paul Niemann of MarketLaunchers.com
Last
month I went to a seminar for the newspaper industry, and a guest speaker named
Mike Blinder. His audience was full of advertising sales managers who, like you
and I, have to make sales calls in order to succeed. Mike said something that
sounded odd at first, but what he said applies to you and I.
He
said that sometimes we should “Fail fast, fail cheap!” What does this mean,
and how does it apply to inventors?
Inventors
usually have more than one new invention idea. The problem that we sometimes
face is that we don’t know when to move on from a bad idea – and move on to
the next idea, which might be much better. Pursuing a bad idea can prevent us
pursuing a good idea in the future.
Admitting
that your current idea is a bad one means that you have to admit failure. Big
deal … Thomas Edison failed 10,000 times before he succeeded in creating the
incandescent light bulb.
The
point that the speaker was making is that …
(continued
after the break)
******************************************************************
ADVERTISEMENT:
PRIMO Design Imports, Ltd.
ARE YOU THINKING OF HAVING YOUR INVENTION MANUFACTERED OVERSEAS?
If you want to have your invention manufactured overseas, but don’t know where to turn, WE CAN HELP.
· Direct Importer & Invention Manufacturer
·
One-on-One
· Free Cost Evaluation on Producing & Delivering Your Invention
· Qualified Account Representative to Handle Your Account
Contact Us Today:
Rolling Hills Estates, CA 90274
Tel: 310-324-7900 ext. 103
******************************************************************
The
point that the speaker was making is that we need to move on to the next better
idea as soon as we find that the current one is going to fail – and to make
sure this costs as little time and money as possible.
It’s
a simple concept, but every one of us at one time or another must ask ourselves
if we’re wasting too much time pursuing an idea that has very little chance of
succeeding. Why do we do this, and are there any solutions to it?
Reasons
include pride and a lack of wanting to fail. Sometimes we’re just plain
stubborn.
One
solution is to get an unbiased, third-party to evaluate your idea. To use
another quote, this one by Kenny Rogers, sometimes you have to “Know when to
hold ‘em, know when to fold ‘em.”
#
# #
Paul
Niemann runs MarketLaunchers.com, building web pages
for inventors. He can be reached at [email protected]
or at (217) 224-8194
CLEVER
QUOTE …
“I’d
rather have a bottle in front of me than a frontal labotomy” – unknown
******************************************************************
Article
# 2: “There are 3 things that every industry
has”
Paul Niemann of MarketLaunchers.com
Last week Variety magazine
reported that "Gilligan's
This reminds me of something
that I’ve said in this e-zine before – that there are 3 things that every
industry has (even the movie industry), and those three things are:
1. Trade association
2. Trade publication(s)
3. Trade show or
conference
One of the most common
questions I get from inventors is “How do I get my invention out there”
(meaning “on the market”?)
I usually recommend that you
start by finding out the name of the trade magazine(s) that serves your
industry. You can find them by either using Google or looking it up in a book
called The Encyclopedia of Associations, which you can find in the reference
section of your local library.
Then see when and where the
trade show or conference is for your industry. There might be more than one each
year, if you’re lucky. This is a great way to learn a lot about the people and
companies in your industry, as well as meet them, whether or not you get a trade
show booth (most of the time, I do not get a booth when I go to a trade show,
but I spend a lot of time walking the floor).
Sometimes the trade
association produces the trade publication(s) and / or the trade shows (or
conferences). You can also approach the editor of your trade magazine about
writing a feature story about your new product.
By the way, do you want to
know what Gilligan’s first name was? Or was Gilligan his last name?
(continued after the break)
******************************************************************
ADVERTISEMENT:
PRIMO Design Imports, Ltd.
ARE YOU THINKING OF HAVING YOUR INVENTION MANUFACTERED OVERSEAS?
If you want to have your invention manufactured overseas, but don’t know where to turn, WE CAN HELP.
· Direct Importer & Invention Manufacturer
·
One-on-One
· Free Cost Evaluation on Producing & Delivering Your Invention
· Qualified Account Representative to Handle Your Account
Contact Us Today:
[email protected]
Rolling Hills Estates, CA 90274
Tel: 310-324-7900 ext.
103
******************************************************************
Although he only went by the
name of Gilligan, his official name was Willie Gilligan, according to Executive
Producer Sherwood Schwartz, who said that the name of Willie was never used on
the show. And where did he get the name of Gilligan? He picked it out of the
phone book! Seriously.
#
# #
Paul
Niemann runs MarketLaunchers.com, building web pages
for inventors. He can be reached at [email protected]
or at (217) 224-8194
******************************************************************