THE ONLINE INVENTOR – February 12, 2007 issue
(c) 2007 Market Launchers, Inc.

Editor:  Paul Niemann


Here are this week's articles ...

Article # 1:       “Can the Super Bowl Ads Benefit Inventors?” by Paul Niemann of MarketLaunchers.com  

Article # 2:       “Amateurs Built the Ark,” submitted by my friend Barbara Carter


“Can the Super Bowl Ads Benefit Inventors?”
by Paul Niemann of MarketLaunchers.com  

How many times have you heard of the “Not Invented Here” syndrome that seems to affect so many manufacturers? If you’re not familiar with it, it basically says that many companies feel that if the product was not invented by someone at their company, then it is either not worth pursuing or it’s not worth the (real or perceived) hassle of dealing with an outside inventor. Many companies still don’t deal with outside inventors at all.  

Here’s one way to combat the “Not Invented Here” syndrome – and they won’t have any choice but to agree with you (but it doesn’t guarantee that it will change their way of doing business).   

One set of Super Bowl ads relied on non-company personnel – “amateurs” – to create their ads. Do you remember which company that was?  

It was Doritos. At a cost of $2.6 million, that’s not cheap. More than 1,200 entries were sent in, and 5 finalists competed for the chance to have their ad run during the Super Bowl.  

If a company is willing to trust $2.6 million to an unproven outsider, then doesn’t it make sense to at least consider looking at products that were created by outsiders? I think it does!  

In my opinion, the Doritos ads can have a huge benefit to inventors who pitch their new products to companies. It will help you make your case more effectively.  

# # #  

Paul Niemann runs MarketLaunchers.com, building web pages for inventors. Having your own web page allows you to show your invention to companies when you’re unable to present it to them in person, serving as your own “online brochure.” Plus, there are companies who search the MarketLaunchers.com invention database for new products. Visit http://www.marketlaunchers.com/forms.html for details and pricing.


“Amateurs Built the Ark

Submitted by my friend Barbara Carter


NIEMANN’S NOTE:  A number of these items apply to inventors. I'll leave it to you to figure out which ones.


Everything I need to know about life, I learned from Noah’s Ark. One: Don't miss the boat. Two: Remember that we are all in the same boat. Three: Plan ahead. It wasn't raining when Noah built the Ark. Four: Stay fit. When you're 600 years old, someone may ask you to do something really big. Five: Don't listen to critics; just get on with the job that needs to be done. Six: Build your future on high ground. Seven: For safety's sake, travel in pairs. Eight: Speed isn't always an advantage. The snails were on board with the cheetahs. Nine: When you're stressed, float a while. Ten: Remember, the Ark was built by amateurs; the Titanic was built by professionals. Eleven: No matter the storm, when you are with God, there's always a rainbow waiting...Pass this along and make someone else smile, too.