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THE
ONLINE INVENTOR -- July 2006 Issue
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(c)
2006 Market Launchers, Inc.
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http://www.marketlaunchers.com
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Editor:�
Paul Niemann
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Dear
Inventor �
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Another
good article for you in this issue �
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Best
Regards,
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Paul
Niemann
http://www.MarketLaunchers.com
800-337-5758
217-224-8194
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�Find
help launching your invention at your local college�
Paul
Niemann of MarketLaunchers.com
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A
couple weeks ago, I suggested the idea of hiring a telemarketer to make your
phone calls for you in your licensing efforts. Here�s another idea, one
that�s been working well for me �
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Contact
a local college or university to find a student to help you in your business. My
recommendation is to start with the business department and, in particular, a
marketing professor. Ask for the name of a student(s) who might be able to help
you in the launch of your new product. Most marketing professors are able to
recommend someone.
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MBA
students are your best bet. When I was getting my MBA, our marketing professor
had us do group projects related to marketing. The one I worked on involved
helping a client launch a new product onto the market. The client paid for the
expenses but not any wages to us.
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We
did market research, made our recommendations and put them in a report and
presented it to the client.�
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Fast
forward to the present. I�ve been hiring marketing students to help me in my
business for 3 years now. It has worked out very well, and they appreciate the
experience they get. We set it up as an internship, and I pay them, too. It�s
a win-win situation. The students, buy the way, are not even MBA students; they
are undergraduates.
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In
the interest of full disclosure, I admit that it�s a bit easier to find good
students to work for me because I teach marketing at a local university, but
that shouldn�t stop you from finding a student or two to help you.
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Paul
Niemann runs MarketLaunchers.com, building web pages for inventors. Having your
own web page allows you to show your invention to companies when you�re unable
to present it to them in person. It can serve as your �online brochure.�
Plus, it can be seen by companies who search the MarketLaunchers.com Invention
Database for new products.
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