Street Atlas Holder and Reader: U.S. Patent # 5,458,492  

The Street Atlas Holder and Reader is a portable case with a recessed compartment that holds a complete street atlas book securely in place, enabling users to easily and safely stay on track to where they're going.

Most people know only too well the frustration of trying to read a map or street atlas while driving. The extremely small lettering and symbols make maps hard enough to read while standing still! In addition, the difficulty of keeping the paperback atlas open makes losing one's page inevitable.

Thus when attempting to find one's way on the road, it is not uncommon for a driver to become so distracted that he/she unconsciously veers off into another lane, potentially causing an accident. Designed with the driver's safety in mind, the Street Atlas Holder and Reader features the following benefits:

The size of the holder can be adapted and manufactured to accommodate various sizes of popular map books. The product can also be customized to hold magazines, newspapers and books for alternate markets like the handicapped, and individuals with poor eye-sight.

Target market:

1.    The general driving population, especially on pleasure or business trips.

2.    Commercial uses include drivers or professionals who go to different addresses as part of their jobs, i.e. outside sales representatives, truck drivers, delivery services, limo drivers, police officers.

3.    Excellent for senior citizens

Results from a market research survey conducted at the Invention Convention trade show indicate an extremely favorable public response and demand for the product. 

Inventor:  Ernest Holguin, 24094 Atwood Ave., Moreno Valley, CA 92553; (909) 653-9416