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THE ONLINE INVENTOR – October 2, 2009 issue  

(c) 2009 Market Launchers, Inc.  

http://www.marketlaunchers.com  

Editor:  Paul Niemann  

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Dear Inventor –  

This issue is a short one, but it is timely given the Olympic decision yesterday.  

If you’re trying to license your invention to a company, then having your own web page is not a luxury – IT’S A NECESSITY. You can have your own web page for your invention within 3 days, if you order today. We’ll even build it for you.  

Please visit http://www.marketlaunchers.com/forms.html to order your own web page today. There are 2 easy ways to order -- by check or by credit card.   

Now, on to this issue. Enjoy!  

Best Regards,
Paul Niemann
Paul Niemann  

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CLEVER QUOTE:   “The best thing about the future is that it comes only one day at a time,” Abraham Lincoln, the only U.S. President to get a patent. (1809 – 1865)  

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“Appeal to the human element of the “companies” that you pitch your inventions to”

By Paul Niemann of MarketLaunchers.com  

“The other contenders offered proposals. We offered our heart and soul” … this quote came from one of the members of Rio de Janeiro ’s Olympic committee after their winning bid was announced on Friday.  

He made a pretty good point. Chicago ’s committee claims that it made a very strong case, but it lacked one important thing: The human element. Those who made the decisions, when it comes right down to it, are people – not companies, nor organizations nor governments nor committees – but people just like you and I.  

One of the Rio de Janeiro staff members made the comment that it “deserves to host an Olympics because the Olympics have never been held in South America before.”  

While I totally disagree that they “deserve” anything other than a chance to submit their bid, it does raise an interesting point, and it’s a point that you as an inventor can use when you pitch your new products to companies.  

We often use the word “companies” when we explain who we pitch our new products to, but it goes deeper than that. Since companies are made up of people, it makes sense to appeal to the human element rather than only relying on the market share, plow production cost, expected profit potential, etc. of your new product.

How do you do that? There are many ways, and it is beyond the scope of this column to go into that, but it is worth mentioning because sometimes we believe it is too hard to get through to someone at the various “companies” that we pitch our product ideas to. Next time you make those phone calls, remember that on the other end is a live person just like you and I – not some big, cold company. One more thing … they NEED new products in order to stay in business, whether those new products come from you or come from within their own companies.  

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Paul Niemann runs MarketLaunchers.com, building web pages for inventors. He can be reached at niemann7@aol.com or at (217) 224-8194.  

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