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THE
ONLINE INVENTOR –
(c)
2008 Market Launchers, Inc.
http://www.marketlaunchers.com
Editor:
Paul Niemann
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Dear Inventor –
This week's article will
help clear up the reasons why your inventions sometimes go unappreciated by the
companies you offer them to – and as you’ll see, it may be through no fault
of your own.
Since I still get the
“What do you guys do?” question, let me answer that one more time for you: MarketLaunchers.com
does 1 thing for inventors: I build web pages.
Now,
on with this week’s issue …
Best
Regards,
Paul Niemann
Paul Niemann
http://www.MarketLaunchers.com
800-337-5758
217-224-8194
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CLEVER QUOTE:
“Don’t worry about genius.
Don’t worry about being clever. Place your trust in hard work, perseverence
and determination.”… Sir Frederick Treves
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“Why It’s so Hard to Launch New
Inventions”
by Paul Niemann of MarketLaunchers.com
We all know how hard it is
to launch a brand new product onto the market, but have you ever tried to figure
out why that is?
This article might give you
some insight as to what we’re really dealing with – and it often has nothing
to do with the quality or marketability of your new product.
Even some of the most
successful products in our nation’s history started out being doubted by the
so-called “experts.” These products include the computer, television and the
telephone.
Let’s start with the
computer first. No less of an expert than the president, chairman and founder of
Digital Equipment Corp. (DEC), Ken Olsen, said that “There is no reason
anyone would want a computer in their home” back in 1977. Then in 1981,
Bill Gates said that “640K ought to be enough for anybody.”
Then there was IBM chairman
Thomas Watson, who in 1943 predicted that “there is a world market for
maybe five computers.” Of course, he was talking about the large computers
rather than the PC, but that’s beside the point.
When television made its
debut more than 80 years ago, it brought plenty of skeptics with it. Mary
Somerville, one of the pioneers of radio educational broadcasts, said in 1948
that “Television won’t last. It’s a flash in the pan.”
Why are some of the
so-called experts so negative about certain new products?
One reason is that some
people are trying to prevent new products or technologies from eroding their
market share, so it’s a selfish reason for these people.
Then again, it can be just
plain difficult to predict the future. In 1946, a movie producer named Darryl
Zanuck said that “Television won’t last because people will soon get
tired of staring at a plywood box every night.” Funny, I never get tired
of staring at my plywood box.
And in 1927, Harry Warner of
Warner Brothers fame, once remarked, “Who the (heck) wants to hear actors
talk?” when describing silent movies.
Even Thomas Edison wasn’t
always right when predicting the future when he said, “The radio craze will
die out in time.”
Speaking of
(continued after the break)
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ADVERTISEMENT:
The Benefits of Getting Your own Web Page:
MarketLaunchers.com
does 1 thing for inventors: I build web pages for you. Why is this important?
When you contact
companies about licensing or acquiring your product, having your own web page
allows you to show your invention to companies when you’re unable to present
it to them in person. It serves as your “online brochure.” This way, when
they ask you to “send me something in the mail,” you can direct them
straight to your web site while you’re on the phone with them instead. Plus,
it can be seen by companies who search the internet for new products.
MarketLaunchers
customers get FREE consultations once they
have purchased a web page from me. It’s good for as long as you own your web
page. WHAT A BARGAIN !!! Call me – I am very easy to work with. Just ask any
MarketLaunchers customer.
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Finally, let’s take a look
at the critics of the telephone. My favorite quote is from President Rutherford
B. Hayes who, after seeing a demonstration of Alexander Bell’s telephone,
1872, remarked, “It’s a great invention but who would want to use one?”
Better stick to politics, Mr. President.
Even well-meaning people
chimed in: “This telephone has too many shortcomings to be considered as a
means of communication. The device is of inherently no value to us.” This
line came from a
Inventors often face the
“Not Invented Here” and this could be a result of ego problems with
established companies whose people do not want to admit that someone outside
their own company – or outside their own industry – could possibly create
something that they should have thought of themselves, but didn’t.
SOURCE:
http://www.permanent.com/quotes.htm
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Paul
Niemann runs MarketLaunchers.com, building web pages for inventors. Having your
own web page allows you to show your invention to companies when you’re unable
to present it to them in person. It serves as your “online brochure.” Plus,
it can be seen by companies who search the internet for new products.
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