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THE
ONLINE INVENTOR –
(c)
2008 Market Launchers, Inc.
http://www.marketlaunchers.com
Editor:
Paul Niemann
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I
received the following e-mail from MarketLaunchers customer Tom Ganey. Tom is
doing things the right way – by contacting companies on his own rather than
trying to find someone to “take his invention and run with it.” Here it is
…
Hi Paul: The site that you designed for me has enabled me to
contact so many companies and use your site as a Online Brochure. This came this
week on Tuesday and my Patent Attorney, Agent and Great Friend, Bill Zychlewicz
is going to have a conversation with Bob Turnage from Kanes Industries on the
24th of June. I am so excited, because we are getting some nice feedback
from other companies that we contacted. One storefront place called "Dogs
Are People Too" said that when the product is made that we could display
our product in her store, however that won't happen, because we want a company
to either buy it or license it! This web site is worth every penny I
spent!!!!
Thank You Paul!!!!!
Note: forwarded message attached.
____________________________________________________________________________
Dear Mr. Ganey,
I have reviewed your product, and believe it may be suitable as part of a
collection of pet products for in-and-out end-cap and floor display promotions
at grocery and drug retailers. We do not currently sell licensed products,
but might be interested if you are open to the possibility of a one-time
test promotion of your product, say for a "percentage of sales"
royalty? Currently, we could only market your product in grocery and/or
drug chains, as they are currently our primary distribution channels.
Please let me know if you would like to discuss this further.
Many thanks,
Bob Turnage
Director of Marketing
Kane Industries Corp.
1250 Graves Avenue
And here’s Tom's web page:
http://www.marketlaunchers.com/ganey.html
Now,
on with this week’s issue …
Best
Regards,
Paul Niemann
Paul Niemann
http://www.MarketLaunchers.com
800-337-5758
217-224-8194
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CLEVER QUOTE:
“They can because they think they
can.”… Vergil
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“What can you learn from Sex and the
City?”
by Paul Niemann of MarketLaunchers.com
If you’re like me, you
probably answered “Not much.” But the audience demographics of this recent
movie reinforces a valuable lesson in marketing.
When inventors call or
e-mail me about their invention, I often ask them “Who is your product
intended for?” By this, I mean: Is it for men, for women, for kids, or can it
be categorized as being for upper-income people, middle class people,
lower-income people, etc.? I’m looking for a demographic here.
The most common answer that
I hear is “It’s for everybody.” This always indicates a problem in
understanding who the product is for, and it’s something that you will need to
figure out before you start trying to sell or license it.
(continued after the break)
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Unless you own
the monopoly on the 3 things that “everybody” needs, which are food, water
and shelter (and, I guess, clothing since we started this column talking about
Sex and the City), then your product is not for everybody. No product is for
everybody, no matter how great it is. You must segment your audience, and you
can do this by gender, by income level, by age, by what part of the country they
live in, etc.
Only when you
determine who your product is for will you be able to approach those segments.
#
# #
Paul
Niemann runs MarketLaunchers.com, building web pages for inventors. Having your
own web page allows you to show your invention to companies when you’re unable
to present it to them in person. It serves as your “online brochure.” Plus,
it can be seen by companies who search the internet for new products.
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