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THE ONLINE INVENTOR – February 3, 2010 issue  

(c) 2010 Market Launchers, Inc.  

http://www.marketlaunchers.com  

Editor:  Paul Niemann  

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Dear Inventor –  

Welcome to another year of THE ONLINE INVENTOR ! We first published this newsletter in 1998, and today we have more than 2,100 subscribers. Help us grow it by forwarding this issue onto your inventor friends. Thanks.  

Also, we’re making some major re-designs to our MarketLaunchers.com web site. Details will be announced here within the next 2 weeks.

On to this issue. Enjoy!

Best Regards,
Paul Niemann
Paul Niemann  

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CLEVER QUOTE:   “The budget should be balanced, the treasury should be refilled, public debt should be reduced, the arrogance of officialdom should be tempered and controlled, and the assistance to foreign lands should be curtailed lest Rome become bankrupt. People must again learn to work, instead of living on public assistance.” Cicero , 55 BC  

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“Have doubts about your invention? Then you’re in good company”
Paul Niemann of MarketLaunchers.com  

In case you’ve ever had doubts about whether or not your invention can succeed – and who among us hasn’t? – here are a few other examples of products which the “experts” rejected BEFORE they became successes.

Dr. Suess’ first children’s book, “And to Think That I Saw It on Mulberry Street ,” was rejected at first – by all 27 publishers that he pitched it to.  

The pair of Chicken Soup for the Soul authors were also rejected by publishers. Since then, they have sold more than 80 million copies to date, with no end in sight.  

The Beatles – yes, the Beatles – were rejected by Decca when the producer said that guitar bands were going out of style. Many other record labels also rejected the Beatles.  

What does this prove?  

That it is hard to accurately predict the future; likewise, it is very hard to predict which products will succeed and which ones will fail. The people who you pitch your products to at the big companies cannot predict with 100% certainty that your product will succeed or fail. So don’t get discouraged whenever someone tells you that your product will fail. It may be that they’re just too short-sighted or that they don’t want you to succeed (misery loves company).  

Here are a few more examples of people getting it all wrong …  

(continued after the break)  

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When Alexander Graham Bell demonstrated his new telephone invention to President Rutherford B. Hayes at the White House in 1876, the president remarked, “That’s an amazing invention, but who would ever want to use one of them?”  

Robert Milken, the Nobel Prize winner in physics in 1923, once said that “There is no likelihood man can ever tap the power of the atom,” while Lord Kelvin, President of the Royal Society, said in 1895 that “Heavier-than-air flying machines are impossible.”  

Back in the good ole U.S. of A. around 1912, Harry Warner, president of Warner Brothers Studios, asked, “Who the hell wants to watch movies with sound?”  

And one of the all-time favorite infamous baseball quotes is this … “Ruth made a grave mistake when he gave up pitching. Working once a week, he might have lasted a long time and become a great star.” That expert really was an expert when he made that prediction about Babe Ruth’s future in 1921. It was fellow major league baseballplayer Tris Speaker.  

One caveat that’s worth mentioning, though, is this: You still should do your market research to find out if you have a product that can succeed. Who would I suggest talking to?  

That would be people who work in your industry (retailers, wholesalers, sales reps, and manufacturers of other products that are sold in the same types of retails stores where your product would be sold), as well as potential customers who would be buying your product. You might want to avoid getting the opinions of your friends and relatives because they will be more likely tell you what you want to hear than what you need to hear.  

Also, be sure to protect your product with a patent, patent-pending or a non-disclosure form before revealing too much info.  

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Paul Niemann runs MarketLaunchers.com, building web pages for inventors. He can be reached at niemann7@aol.com or at (217) 224-8194

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