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THE ONLINE INVENTOR – April 2008 issue

Editor: Paul Niemann

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Dear Inventor –

ATTENTION HARDWARE -- LAWN & GARDEN INVENTORS:

Want to find a manufacturer and distribution for your Hardware or Lawn & Garden invention? Want to potentially collect royalties?

Please contact Docie Marketing toll free at: 1-888-801-5200 now! Ask for Ron Docie, Sr. E-mail docie@docie.com

Also, there are 2 things which I want to clear up, especially to those who are new to our site or new to this newsletter. This is in reply to the 2 most common questions I get asked from inventors …

1. NO – I don’t know of anyone who will “take your invention and run with it” or “Get it on the market for you.” As I constantly tell anyone who asks, the best person to do that is usually the inventor. There might be a few exceptions to this, but for the most part, it is your responsibility.

2. I build web pages for inventors. That’s all that MarketLaunchers does for inventors, and I am a one-person shop. I do NOT represent individual products to manufacturers. Please see # 1 above. I also give FREE consultations to MarketLaunchers customers once they have purchased a web page from me. And I am very easy to work with – just ask any MarketLaunchers customer.

Now, on with this week’s issue …

Best Regards,
Paul Niemann
Paul Niemann
http://www.MarketLaunchers.com
800-337-5758
217-224-8194

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CLEVER QUOTES: “Every memorable character has warts, of sorts”… Anonymous

“When we have done our best, we should await the result in peace”… J. Lubbock

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Article # 1: “There are really only 2 things that companies want to buy,” by Paul Niemann of MarketLaunchers.com

Article # 2: “Publicity can be the best way to promote your invention,” by Paul Niemann of MarketLaunchers.com

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Article # 1: “There are really only 2 things that companies want to buy”
by Paul Niemann of MarketLaunchers.com

Regardless of what type of new product you’re selling, what it all comes down to for most companies is this: There are really only 2 things that they want:

1. To increase sales.

2. To decrease expenses.

Sure, that's making it a bit simplistic, but for that most part, it is accurate. How do you, as an inventor, use this to your knowledge?

(continue after the break from our sponsor)

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ADVERTISEMENT # 1:

MORE GOOD NEWS TO OUR MEMBERS:

Dr. Nissan Shukrie is offering a free-of-charge consulting to THE ONLINE INVENTOR subscribers. Dr. Shukrie is an inventor that already gains from his invention's sales in Walgreens, Wal - Mart and other stores and magazines. He is available to help inventors and lead them to their success based on his practical experiences.

Author Dr. Nissan Shukrie, Ph.D. Engineering and Technology, has a passion for helping people get their new products to market. He is the inventor of the Umbrella Draining System, sport Pak, Luvbug and many more inventions which have already sold thousands of units. He has put all his knowledge together in his new e-book, “From Brainstorming to the Bank: A Practical Guide to Inventions and Patents.”

Nissan personally walks an inventor step-by-step through the invention process: Concept design, product engineering analysis, review of patent filling applications, creating budgets and presentations to investors, manufacturers, marketing, licensing and monitoring the product development process.

And his book will increase your odds of succeeding while saving you time and money. Rather than trying to re-invent the wheel yourself, a good “How To” book like this one can show you step-by-step how to get from Point A to point B. In addition, this book provides names of sources and contacts, making it easy for you to bring your product to life. OK, it’s never easy, but this book makes it less difficult.

Surf on over to http://www.drnissan.com to check out his e-book – you’ll be glad you did. Since it is an e-book, you can purchase and download it and start benefiting from it within seconds.

Or you can reach him by e-mail at FMCVPD@aol.com

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When you contact a company, keep it simple and get right to the point of how your product can help him. Remember, he may have 15 other vendors calling on him that day.

If it can increase sales for his company, prove it to him.

If it can decrease expenses for his company, prove that to him.

If you can quantify it, that’s even better. For example, “Mr. Prospect, research has shown that the Gizmo 3000 has reduced fuel costs by 8% every time it is used. Best of all, it only costs 3 cents per gallon to treat your fuel, so it saves you 28 cents per gallon, for a net gain of 25 cents per gallon.

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Paul Niemann runs MarketLaunchers.com, building web pages for inventors. Having your own web page allows you to show your invention to companies when you’re unable to present it to them in person. It serves as your “online brochure.” Plus, it can be seen by companies who search the internet for new products.

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Article # 2: “Publicity can be the best way to promote your invention”
by Paul Niemann of MarketLaunchers.com

I received 2 calls this past week from inventors who said that they read about my web site in a story in Newsday magazine. It was good publicity apparently (I still haven’t seen it yet), and I didn’t even know about it until these 2 inventors called me. One of them is planning on becoming a new customer.

What’s the benefit of gaining publicity like this, and how can you benefit from it if and when it happens to you?

(continue after the break from our sponsor)

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ADVERTISEMENT # 1: GOOD NEWS FOR OUR SUBSCRIBERS:

ATTENTION HARDWARE -- LAWN & GARDEN INVENTORS:

Want to find a manufacturer and distribution for your Hardware or Lawn & Garden invention? Want to potentially collect royalties?

Please contact Docie Marketing toll free at: 1-888-801-5200 now! Ask for Ron Docie, Sr. Email docie@docie.com

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What’s the benefit of gaining publicity like this, and how can you benefit from it if / when it happens to you?

Good publicity has more credibility than even the best ad, plus it doesn’t cost you anything. That’s right – publicity is free. Ever notice how people tend to skip the ads and read the stories instead? Well, publicity is printed as a story rather than as an ad.

The down side to trying to get publicity for your product is that you cannot control whether they will print it, or even if they change the story around. In the Newsday story that I mentioned a minute ago, they did not contact me prior to running it, so I obviously had no control over it.

Now for the hard part: How do you gain publicity for your product?

(continue after the break from our other sponsor)

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ADVERTISEMENT # 2: MORE GOOD NEWS FOR OUR SUBSCRIBERS:

Dr. Nissan Shukrie is still offering a free-of-charge consulting to THE ONLINE INVENTOR subscribers. Dr. Shukrie is an inventor that already gains from his invention's sales in Walgreens, Wal - Mart and other stores and magazines. He is available to help inventors and lead them to their success based on his practical experiences.

Nissan has a passion for helping people get their new products to market, and he is also the author of the new e-book, “From Brainstorming to the Bank: A Practical Guide to Inventions and Patents.”

Nissan personally walks an inventor step-by-step through the invention process. Surf on over to http://www.drnissan.com to learn more, and to check out his e-book. You’ll be glad you did. Since it is an e-book, you can purchase and download it and start benefiting from it within seconds.

Or you can reach him by e-mail at FMCVPD@aol.com

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How do you gain publicity for your products?

While it would take too long to explain the details in one newsletter, here are a couple ideas to get you started:

First, find the trade magazines that serve your industry. You can find them by either using Google or The Encyclopedia of Associations in the reference section of your local library. Trade magazines will sometimes run feature stories on new products.

Next, read a few issues to get a feel for the style they use; if you can’t find any stories online, then call the magazine and ask them to send you a copy or two. This will help you become familiar with the magazine’s style, and it will also show you who writes these kinds of stories for them so you’ll know who to contact.

Then write a “News Release” about your product. Make it newsworthy rather than making it sound like an ad; otherwise the editor might tell you to contact their advertising department. Does it cover the 5 W’s: Who, What, When, Where and Why? You might want to have several friends or colleagues review it for you at this point.

Next, contact the appropriate editor or writer at the magazine. Ask if they accept story submissions and, if so, make sure you got the right person to send it to.

You might also want to contact Todd Brabender, who gains publicity for his clients for a living. He does a good job, and that’s why I’m comfortable recommending him. His contact info is:

Todd Brabender
Spread The News PR, Inc.
Generating media exposure for innovative products, services and experts.
785.842.8909
todd@spreadthenewspr.com
www.spreadthenewspr.com

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